Driven by purpose

Driven by Purpose



All of our products are made safely and adhere to tests based on EU Cosmetic Regulations. These strict regulations ensure brands cannot develop and launch products with questionable ingredients or those which can be harmful to human or environmental health. As a vegan and cruelty-free company, we are PETA certified and our entire range is free of genetically modified organisms.


We use phyto-actives in our meticulously formulated products

Aloe Vera is one of today’s magic plants. Research confirms about Aloe is that it’s a great moisturiser and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. It also helps wound healing and skin regeneration in general.

In Summary: Aloe Vera helps hydrate and moisturise, calms, softens, and protects the skin.

Found in: Everyday Glow Serum, Hydration Mask

Almond Oil helps to treat dry and sun-damaged skin, acts as a gentle cleanser, helps reduce blemishes and overall has the ability to sink deeply into the skin layers to transport all other nutrients where they are needed.

Found in: Everyday Face Oil

Bamboo extract is the richest source of the mineral silica, one of the most important components in making collagen. In one study, patients were given silica both orally and topically for 90 days. At the end of the study, the participants’ skin showed significant improvement in thickness and elasticity. Suggested recommended dosage is taking 50 mg of bamboo extract daily.

Aside from the high concentration of silica, Bamboo contains a number of natural antioxidants which can protect the skin against harmful free radicals and UV-induced damage, which ultimately contributes to a more even and radiant complexion.

It is also an anti-irritant, meaning Bamboo Extract is safe for sensitive skins, providing a much needed soothing and calming benefits that can even help to reduce the symptoms of dry skin conditions like eczema and psoriasis. It can also strengthen the surface area of the skin hence you will not have sensitivity or irritation.

In summary: It improves skin’s elasticity, thickness, hydration and anti-inflammatory while it can act mattifying as well.

Found in: Everyday Glow Serum

Chlorophyll is the magical ingredient. It is such an under-dog and surprising to us that it is not available in more skincare products. It has so many benefits! Chlorophyll promotes your blood cell production, which means it gets oxygen delivered to your cells quickly. That balances your skin.

In addition to being a major anti-inflammatory, studies show the plant pigment can heal wounds (talk about superhero powers). So applied topically, it’ll reduce and prevent blemishes. The deep-green power player also contains magnesium, which helps oxygenate your skin (hello, glow!) and aids in vitamin C metabolisation.

In summary: Anti-inflammatory, promotes cell production and reduce and prevent blemishes.

Found in: Everyday Glow Serum

Research:  Chlorophyll in wound healing and suppurative disease. Author links open overlay panelWarner F.Bowers(Lieut. Col.), Medical Corps, Army of The United States, USA Available online 18 March 2004. doi:

Chondrus crispus, also known as red algae, is a rich source of many nutrients for skin, including the pigment beta-carotene and potent antioxidants zeaxanthin, lutein, which help protect skin from environmental stressors. Of course, the antioxidants in red algae have wider-reaching benefits, too; such as nice film-forming to protect the skin from aggressors, skin smoothing and moisturising properties.​ It is the natural polysaccharides, peptides, and amino acids in this red algae that support the skin and shield the skin from damaging airborne pollutants.

Chondrus crispus has biomimetic properties between skin proteins and carrageenans. It has a very long-lasting action and can form a “second skin” like a veil over your skin to defence it against environmental stressors. Finally, it also gives a “slow-release” effect to oil-loving active ingredients and measurably reduces trans-epidermal water loss (basically it moisturises the skin).

Found in:  Everyday Day Cream 


Cosmetics, October 2018, ePublication; and February 2018, ePublication
Biochemistry and Biophysics Reports, December 2015, pages 52-58
Scientific Reports, July 2015, ePublication
Applied and Environmental Microbiology, December 2013, pages 7,343–7,350

Hemp is a well-known effective remedy against dehydrated and dry skin as well as being a potent anti-inflammatory and it is becoming one of the must-have ingredients in the cosmetics sector.

Our hemp derived active ingredients produced from seeds treated with an exclusive Bioliquefaction Technology using upcycled seeds in order to release the complete phytocomplex of the plant.

The Hemp Seed Extract is able to positively modulate the microbiota of healthy skin and helps skin ands kin microbiota to recover from irritations and biodiversity depletion.

It is is a fast acting soothing agent able to help the skin to recover from erythema and to reduce the trans epidermal water loss. It is a hydrating agent able to increase skin moisturisation and to reduce skin scanlines. The product can also remarkably increase skin elasticity and reduce skin roughness.

Found in: Aura Essence

Hemp Seed Oil helps to moisturize, helps treat blemishes, brightens, offsets skin deterioration and discoloration, balances oil production, promotes cell regeneration, firms, smooths, and helps treat inflammatory skin diseases.

Found in: Everyday Cleansing Oil

So proud to be pioneering this wonderful active from Day 1 in our Everyday Day Cream and now in Aura Hydration Essence: SOLIBERINE®

Selected for its exceptional richness in phenylpropanoids, the purified fraction (caffeic acid free) of flowers from Buddleja officinalis is highly concentrated in verbascoside and in echinacoside, which are responsible for the biological effectiveness. 

360° PHOTO-PROTECTOR, that prevents premature photo-ageing: 

Reduces free radicals & Protects skin barrier integrity.Limits acute and chronic inflammation.Inhibits hyperpigmentation.Prevents extracellular matrix degradation.Maintains the normal skin physiology by protecting it against harmful effects of light radiations.Fights effectively against ROS production, inflammation, irritation and dryness.Prevents occurrence of dark spots and premature wrinkles.Preserves skin youth, quality and radiance.

Found in: Everyday Day Cream and Aura Hydration Essence.

Our patented Meadowfoam Seed Oil helps to clear pores, and moisturize. It treats blemishes, firms, softens, protects, and balances oil production. As it has similar properties to our natural sebum, it is very good for oilier, combination skin to support the re-balancing of the sebum production.

Found in: Everyday Face Oil, Everyday Day Cream

Protects skin against UVB damage and assists with repairing sun damaged and ageing skin by extending the life of the fibroblasts that are responsible for the production of collagen and elastin. This assists with plumping the skin, maintaining elasticity and minimising wrinkles. It has excellent moisturising, protective and nourishing properties and it is wonderful for mature and ageing skin as it soothes dry and irritated conditions.

It has a high amount of conjugated fatty acids that have anti-inflammatory properties. The specific acid found in pomegranate seed oil is Punicic Acid. It is renowned to assist with collagen production as it acts as a free radical scavenger and boosts restoration and repair of the skin.


Found in: Everyday Cleansing Oil

Sunflower Oil helps the skin to clear pores and treat blemishes, helps to firm, balances oil production, and helps moisturise. It is non-comedogenic and also suitable for oilier skin.

Found in: Everyday Face Oil, Everyday Glow Serum, Everyday Cleansing Oil and Everyday Day Cream

Rapeseed Oil is rich in antioxidant and anti-inflammatory Properties. It assists the in moisturising, and offsets skin deterioration. Rapeseed Oil has also natural sun-protective properties and thus can help to regenerate the skin from any sun damage.

Found in: Everyday Cleansing Oil

Organic Mango Seed butter is Rich in Antioxidant Properties. It helps moisturise, soothes, and softens, treats inflammatory skin diseases, protects the skin, and offsets skin deterioration. It is naturally very rich in Vitamin C. It is also a lighter butters from all butters and thus also suitable for oilier and blemish-prone skin.

Found in: Everyday Glow Serum and Everyday Day Cream

To address a deteriorating skin structure, there is PASSIOLINE®, an active clinically proven to support elastin and collagen synthesis for a firmer texture.

Patented, eco-designed active ingredient obtained by molecular distillation process.Concentrate of precious molecules from Virgin Maracuja oil.Responsible sourcing from Peru.Repairs skin tissue at three levels.Regenerates, restructures and remodels the skin.Stimulates the synthesis of elastin and collagen.

Found in: Everyday Day Cream


Bio-Butylene glycol is a multi-tasking colourless, syrupy liquid. It’s a great pick for creating a nice feeling product. Used to be produced synthetically but now also plant-derived. We, of course, have the plant-derived version of this in our Everyday Day Cream and Everyday Glow Serum.

Butylene glycol main job is usually to be a solvent for the other ingredients. Other tasks include helping the product to absorb faster and deeper into the skin (penetration enhancer), making the product spread nicely over the skin (slip agent), and attracting water (humectant) into the skin.

In summary: The Butylene glycol  you find in our product is Cosmos and Ecocert certified. And learn more about it on our journal here. 

Found in: Everyday Day Cream, Everyday Glow Serum. 

Betaine, a sugar beet derived amino acid derivative with nice skin protection and moisturisation properties. Betain’s is an osmolyte, a molecule that helps to control cell-water balance.  It is also a natural osmoprotectant, meaning that it attracts water away from the protein surface and thus protects them from denaturation and increases their thermodynamic stability. Ultimately, working to balance skin’s hydration.

It also gives sensorial benefits to the formula.

In summary: Control cell-water balance to protect moisture properties in the skin.

Found in: Everyday Day Cream

Chemically Glycerin is classified as an alcohol, but this humectant behaves very differently. Not only does it draw in water from the air, but it can also draw water up from the deeper layers of your skin to the surface, giving it incredible moisturising properties.

Found in: Everyday Day Cream

Our Certified Organic Vitamin E is from organic, non-GMO soy.

Found in: All Products

Sodium ascorbyl phosphate (SAP) is the most stable and preferred ascorbyl ester. This lipophilic molecule is easily absorbed into the skin, and the rate-limiting step for absorption is its release from the vehicle, and not the rate of diffusion across the stratum corneum as one might suppose.

SAP has a hydrating effect on the skin and decreases transepidermal water loss. It is also a free radical scavenger that is photoprotective and increases collagen production under laboratory test conditions. And it is proven to reduce blemishes. 

One of the most powerful and effective antioxidants that plays a vital role in the formation of collagen that assists with keeping the elasticity of the skin intact.

• High efficiency to repair the skin by improvement of collagen synthesis
• High efficiency as an antioxidant and anti-inflammatory complex
• Microencapsulated form with high affinity and skin compatibility
• Film forming properties - prevention of skin dehydration, slow and prolonged release of ingredients
• Assists with lightening and brightening the skin tone
• Reduces fine lines and wrinkles
• Sun damage repair and protection

Found in: Everyday Day Cream, Everyday Glow Serum

The queen of the Vitamin C family. The most potent active.

Found in: Antioxidant Defence Booster


Natural doesn’t always mean safe. Natural doesn't mean sustainable. And natural isn’t enough. Plant-based ingredients can be potent and even toxic. Essential oils in particular are highly potent materials and must be treated with care. The only product containing essential oils is our Everyday Face Oil. And if we formulate with essential oils, we formulate with concentrations under the safe dermal limits since some essential oils can be sensitising. We also take great care and work with our suppliers to ensure that we use high-quality plant properties and apply extractions methods that are sustainable or based on the newest Biotechnology.

At NAYA, we form close relationships with our suppliers and research each ingredient to get the best quality materials. So we can then pass these precious ingredients along to our consumer. As quality is luxury.