Men's skin needs more than just a splash of cold water.
The average man dedicates just seven minutes a day to their skincare regime*. And so cosmetic products need to be quick and easy to use with proven effects. Sarah developed the Everyday range that can also be used by men. And we have many men that are enjoying our products - directly or indirectly via their partners :) These natural beauty products contain highly effective natural ingredients and have textures that are rapidly absorbed and leave the skin feeling nourished and glowing.
Structure: Men’s skin has a lot more sebaceous glands than women’s skin, meaning it has more oils and is around 20% thicker. As a result, products with light textures and emulsions deliver the best skincare. Products that men have been enjoying are the following: Everyday Day Cream, Everyday Glow Serum and Aura Essence, soothing and anti-inflammatory Hyaluronic Acid, Centella Asiatica, moisturising silverear mushroom, and highly effective stimulating collagen production with Vitamin C and Aloe Vera.
Special Requirements: The bottom half of a man’s face needs extra love and attention – whether that man is clean-shaven or sporting a full beard. The sensitive skin on the cheeks, on the neck, and around the mouth is easily irritated by a daily wet or dry shave. And so the skin needs to be properly primed beforehand. Lukewarm water and a shaving cream will soften up beard hair and stubble, making it easier to shave. Either the Everyday Glow Serum or the Aura Essence is the finishing touch for the perfect shave. Bamboo and willow bark keep the skin fresh, smooth and well moisturised. It’s important not to forget that the skin underneath a beard needs looking after too.
It’s also fine if you find yourself reaching for your wife or girlfriend’s NAYA products since pretty much all NAYA products are suitable for men's skin too! So don't be shy and reach out.
* Study: “Der gepflegte Mann” (“The Well-Groomed Man”), Burda News, 2019