Ammonium Laureth Sulfate Benzalkonium chloride Butoxyethanol Butylated Hydroxytoluene (BHT) Ceteareth-20 Diaminobenzene Hydroquinone Isopropyl myristate PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals Phenoxyethanol Resorcinol Sodium Laureth Sulfate Sulfates Synthetic flavour & fragrance Potassium Sorbate

Ammonium Laureth Sulfate Diaminobenzene Methylchloroisothiazolinone (MCIT) Methylisothiazolinone (MIT) P-Phenylenediamine Phenoxyethanol Sorbitol Synthetic flavor & fragrance Synthetic or natural fragrance

May Contain Toxic Impurity

1,4 dioxane Toluene Volatile Silicones (D4, D5, D6)

Ethanolamine Hormones disruptor Butylated Hydroxytoluene (BHT) Ethylhexyl Methoxycinnamate Parabens Phthalates Resorcinol Synthetic flavor & fragrance Triclocarban Triclosan Vaseline mineral Volatile Silicones (D4, D5, D6)

Ammonium Glycyrrhizinate Butoxyethanol Methylisothiazolinone (MIT), Nanoparticle PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals

Linked to Cancer Risk

Benzophenone 1,2,3 Butylated Hydroxyanisole (BHA) Diaminobenzene Ethanolamines (MEA/DEA/TEA) Formaldehyde Hydroquinone Isopropyl myristate Nanoparticle Polysorbate-20 Stearic acid Talc Toluene Vaseline mineral Diazolidinyl urea Imidazolidinyl urea

Risk for the enviornment

Microplastics Benzalkonium chloride Ethylenediaminetetraacetic acid (EDTA) Nanomaterials included TiO2, ZnO & Carbon Black Oxybenzone Palm oil, Palm-derived Coconut oil Triclocarban Triclosan

Natural is not enough

Our Commitment to Clean Beauty

Natural ingredients are not enough. At NAYA, we are engaged to be a clean & sustainable brand, without making a compromises on the quality or efficacy of our products.

Uncompromising Quality

We are dedicated to developing high-performing formulas with a strong focus on safety and sustainability. Our mission is to provide you with the very best without compromising your well-being or the planet’s.

Setting new Beauty Standards

There is no universal standard for natural & clean beauty. That’s why NAYA's founder decide to ban 2000 potentially harmful ingredients from her formulas—going well beyond the strictest regulations in Europe which currently ban 1300 ingredients. (Please note, this number keeps adjusting by the EU Cosmetic Regulations)

Our Exclusive ‘No-No’ List

We take pride in sharing our ‘No-No’ list. The following ingredients are strictly prohibited from our products, even though some of them are often found in ‘clean’ formulations, such as potassium sorbate.

A Growing No-No List

Ammonium Laureth Sulfate
Benzalkonium chloride
Butoxyethanol
Butylated Hydroxytoluene (BHT)
Ceteareth-20
Diaminobenzene
Hydroquinone
Isopropyl myristate
PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals
Phenoxyethanol
Resorcinol
Sodium Laureth Sulfate
Sulfates
Synthetic flavour & fragrance
Potassium Sorbate

Ammonium Laureth Sulfate
Diaminobenzene
Methylchloroisothiazolinone (MCIT)
Methylisothiazolinone (MIT)
P-Phenylenediamine
Phenoxyethanol
Sorbitol
Synthetic flavor & fragrance
Synthetic or natural fragrance

1,4 dioxane
Toluene
Volatile Silicones (D4, D5, D6)

Isopropyl myristate
Toluene

Ethanolamine
Hormones disruptor
Butylated Hydroxytoluene (BHT)
Ethylhexyl Methoxycinnamate
Parabens
Phthalates
Resorcinol
Synthetic flavor & fragrance
Triclocarban
Triclosan
Vaseline mineral
Volatile Silicones (D4, D5, D6)

Ammonium Glycyrrhizinate
Butoxyethanol
Methylisothiazolinone (MIT),
Nanoparticle
PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals

Benzophenone 1,2,3
Butylated Hydroxyanisole (BHA)
Diaminobenzene
Ethanolamines (MEA/DEA/TEA)
Formaldehyde
Hydroquinone
Isopropyl myristate
Nanoparticle
Polysorbate-20
Stearic acid
Talc
Toluene
Vaseline mineral
Diazolidinyl urea
Imidazolidinyl urea

Microplastics
Benzalkonium chloride
Ethylenediaminetetraacetic acid (EDTA)
Nanomaterials included TiO2, ZnO & Carbon Black
Oxybenzone
Palm oil, Palm-derived
Coconut oil
Triclocarban
Triclosan

DID YOU KNOW?

Did you know that certain types of urea commonly found in make-up products have been linked to cancer, published in the International Journal of Environmental Research and Public Health (IJERPH) 2023. Despite its popularity, Sarah has chosen to completely exclude every form of it from her formulas.