Our Commitment to Clean Beauty
Natural ingredients are not enough. At NAYA, we are engaged to be a clean & sustainable brand, without making a compromises on the quality or efficacy of our products.
A Growing No-No List
- Ammonium Laureth Sulfate
- Benzalkonium chloride
- Butoxyethanol
- Butylated Hydroxytoluene (BHT)
- Ceteareth-20
- Diaminobenzene
- Hydroquinone
- Isopropyl myristate
- PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals
- Phenoxyethanol
- Resorcinol
- Sodium Laureth Sulfate
- Sulfates
- Synthetic flavour & fragrance
- Potassium Sorbate
- Ammonium Laureth Sulfate
- Diaminobenzene
- Methylchloroisothiazolinone (MCIT)
- Methylisothiazolinone (MIT)
- P-Phenylenediamine
- Phenoxyethanol
- Sorbitol
- Synthetic flavor & fragrance
- Synthetic or natural fragrance
- 1,4 dioxane
- Toluene
- Volatile Silicones (D4, D5, D6)
- Isopropyl myristate
- Toluene
- Ethanolamine
- Hormones disruptor
- Butylated Hydroxytoluene (BHT)
- Ethylhexyl Methoxycinnamate
- Parabens
- Phthalates
- Resorcinol
- Synthetic flavor & fragrance
- Triclocarban
- Triclosan
- Vaseline mineral
- Volatile Silicones (D4, D5, D6)
- Ammonium Glycyrrhizinate
- Butoxyethanol
- Methylisothiazolinone (MIT),
- Nanoparticle
- PEGs including PEG (Polyethylene Glycol) compounds, like PEG-100 Stearate, PEG-7 Glyceryl Cocoate, PEG-40, and its related chemicals
- Benzophenone 1,2,3
- Butylated Hydroxyanisole (BHA)
- Diaminobenzene
- Ethanolamines (MEA/DEA/TEA)
- Formaldehyde
- Hydroquinone
- Isopropyl myristate
- Nanoparticle
- Polysorbate-20
- Stearic acid
- Talc
- Toluene
- Vaseline mineral
- Diazolidinyl urea
- Imidazolidinyl urea
- Microplastics
- Benzalkonium chloride
- Ethylenediaminetetraacetic acid (EDTA)
- Nanomaterials included TiO2, ZnO & Carbon Black
- Oxybenzone
- Palm oil, Palm-derived
- Coconut oil
- Triclocarban
- Triclosan
DID YOU KNOW?
Did you know that certain types of urea commonly found in make-up products have been linked to cancer, published in the International Journal of Environmental Research and Public Health (IJERPH) 2023. Despite its popularity, Sarah has chosen to completely exclude every form of it from her formulas.