OUR STORY / FOUNDER-LED

Why I created NAYA.

I created NAYA to support skin health for the long term, without chasing trends, overstimulating the skin or compromising on performance. To me, healthy, resilient skin is the most beautiful skin there is.

I'm Sarah, founder of NAYA Skincare. Skin biology, ingredients and the connection between wellbeing and the skin have fascinated me for years.

Sarah
Sarah, founder of NAYA Skincare
Founder of NAYA Skincare

01 / WHY IT BEGAN

I wanted skincare that worked with my skin.

My own experience with sensitivity, redness and skin that was easily thrown off balance made me question the beauty industry's obsession with trends and quick fixes. I wanted to understand what skin actually needs.

Training as a nutritional therapist deepened my curiosity about how the body works. That way of thinking still guides my approach to NAYA. Good skincare is not about adding more steps. It is about considered formulations, skin compatibility and consistency.

NAYA skincare formulation and craftsmanship

02 / FORMULATION FIRST

Not stronger. Not more. Smarter skincare.

I believe skincare should respect the skin's biology. At NAYA, we combine bioactive and biomimetic approaches with barrier-first thinking, choosing ingredients for what they contribute to the whole formula.

We formulate for sensitive, stressed and changing skin, while paying attention to texture, compatibility and how products fit into a realistic routine.

Discover The NAYA Approach

03 / BEAUTY WITH A BROADER PURPOSE

Our story began with an ingredient and a place.

Cacay Oil from Colombia shaped the early days of NAYA. As well as seeing its potential for skincare, I wanted to understand the place and people behind it. That curiosity became part of why this business exists.

Science-led skincare is what we make. A business that acts with care towards the natural world is what we aspire to build. Those two ideas belong together, without either one replacing the other.

Explore The Living WorldOur commitments
Cacay grower with nuts in Colombia

MY DEFINITION OF BEAUTY

Healthy skin that can sustain its natural glow over time. That is how I define beauty.Sarah, Founder of NAYA

CONTINUE YOUR JOURNEY

Find the care your skin actually needs.

Explore our approach to smarter skincare or find a routine shaped around your skin's current needs.

Take the Skin QuizExplore skin science

For more of Sarah's thinking on skin health and formulation, explore Inside The Glow or NAYA on YouTube.