Nach neuen Forschungsergebnissen könnten durch ein weltweites Bepflanzungsprogramm zwei Drittel aller Emissionen, die durch menschliche Aktivitäten in die Atmosphäre gepumpt wurden, beseitigt werden - eine Zahl, die die Wissenschaftler als "überwältigend" bezeichnen.
Protecting potency + planet
Our formulas are housed in violet glass — one of the most protective packaging materials available.
It shields delicate bioactives from light degradation while avoiding chemical leaching associated with plastics.
Violet glass is endlessly reusable or recyclable, helping preserve both product integrity and environmental resources.
Less waste, more intention
We consciously avoid single-use sachets wherever possible.
While common in the beauty industry, they contribute significantly to landfill and rarely get recycled.
Instead, we focus on reusable formats and thoughtful sampling — reducing waste without compromising experience.
Ethics as a baseline, not a claim
All NAYA formulas are vegan and cruelty-free.
We choose ingredients and partners that respect animal welfare — not because it’s a trend, but because it’s fundamental.
Ethical formulation is not an add-on for us. It’s where we start.
High standards, full accountability
Our products are developed and produced in Germany under strict quality, safety, and environmental standards.
Local manufacturing allows greater oversight, shorter supply chains, and responsible production decisions — from sourcing to finished product.
Committed beauty extends beyond our products.
We support initiatives that protect ecosystems, encourage regeneration, and give back to communities — from tree-planting projects to environmental protection efforts.
Small actions, consistently applied, can create meaningful change over time.
Protecting potency + planet
Our formulas are housed in violet glass — one of the most protective packaging materials available.
It shields delicate bioactives from light degradation while avoiding chemical leaching associated with plastics.
Violet glass is endlessly reusable or recyclable, helping preserve both product integrity and environmental resources.
Less waste, more intention
We consciously avoid single-use sachets wherever possible.
While common in the beauty industry, they contribute significantly to landfill and rarely get recycled.
Instead, we focus on reusable formats and thoughtful sampling — reducing waste without compromising experience.
Ethics as a baseline, not a claim
All NAYA formulas are vegan and cruelty-free.
We choose ingredients and partners that respect animal welfare — not because it’s a trend, but because it’s fundamental.
Ethical formulation is not an add-on for us. It’s where we start.
High standards, full accountability
Our products are developed and produced in Germany under strict quality, safety, and environmental standards.
Local manufacturing allows greater oversight, shorter supply chains, and responsible production decisions — from sourcing to finished product.
Committed beauty extends beyond our products.
We support initiatives that protect ecosystems, encourage regeneration, and give back to communities — from tree-planting projects to environmental protection efforts.
Small actions, consistently applied, can create meaningful change over time.
Sustainability isn’t just better for the planet — it’s better for your skin.
Thoughtful sourcing, protective packaging, and responsible formulation help maintain ingredient integrity, skin tolerance, and long-term efficacy.
For us, committed beauty is about balance: caring for skin today without compromising tomorrow.
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