Holistic Skin Healthcare
At NAYA, we believe that your skin is deeply connected to your mind, body, and the environment. That’s why we embrace a bioholistic approach to skin wellbeing, nurturing skin from the inside out.
We craft our formulations with the purest, high-performance plant actives to replenish your skin’s nutrient needs, support a balanced microbiome, and deliver visible, clinically-backed results—thanks to their natural biocompatibility with the skin.
What sets NAYA apart is our commitment to pairing potent, effective skincare with sensorial, uplifting experiences. Every product is designed to transform your daily routine into a mindful ritual, leaving your skin glowing, resilient, and radiant with timeless vitality.
This is skincare redefined—rooted in nature, backed by science, and crafted for your skin’s long-term health.
Hello!
"My name is Sarah,
I am the founder of NAYA Skincare and the Chief Skincare Ingredient Nerd here at NAYA. At NAYA, we're over the hype and level of misinformation overflowing the industry. We put formulation first and use all of our performance biomimetic, bioactive, biodiverse ingredients at the most efficacious levels for your skin.
NAYA is a pharmaceutical-like skincare company. It is female-founded and run on a mission to deliver efficacious products with a purpose. Proven to deliver transformative results. Made for sensitive, stressed to breakout and redness prone skin. Without the Marketing BS. NAYA is 100% founder owned (no investors to reduce cost, increase margin and focus on shareholders alone while your skin health deteriorates).
My passion for a natural skin glow began many moons ago. (Having gone through my own skin struggles), trained as a nutritional therapist and inspired by my extensive research on ingredients, I sought to unlock the full power of skin’s wellbeing to unleash its glow—how I define beauty: healthy skin. Unlike traditional products that rely on superficial pigments or oils to deliver surface-level results, NAYA offers clinically proven results while helping skin repair, regenerate and renew its natural healthy glow from within.
We Are Who We Say We Are
Authentic. Intentional. Uncompromising.
We believe in Timeless Skin Wellbeing, where every product is crafted with purpose, care, and integrity.
Efficacy Without Compromise
Powerful. Pure. Proven.
Your skin deserves results that are both effective and kind—grounded in science, powered by nature.
We Go the Extra Mile, So You Can Feel Your Most Confident Self
Devoted. Meticulous. Relentless.
We obsess over every detail—from the purity of our plant actives to the sustainability of our packaging. Every ingredient, every formula, every decision is made with intention and care.
Beyond Trends, For Beauty That’s Unstoppable
Timeless. Mindful. Resilient.
We create products that nurture your natural beauty, designed to stand the test of time.
Inspired by Nature, Connected Through Care
Community. Connection. Commitment.
At NAYA, we see you, we hear you, and we’re here to support your skin’s journey.
Driven by Purpose
From the Amazon to NAYA
Our business model is based on the principles of leaving an as small CO2 footprint behind as possible. We regeneratively source our hero ingredient - Cacay Oil - from Colombia and work directly with the farmers in our supply chain to protect and harvest hectares of prime forest and its rich biodiversity within the Amazon. This regenerative approach provides a year-round income stream for the local communities. WWF has joined this partnership to protect the wildlife and endangered species (illustrated on our packaging) from this environmentally significant area we source from.
The majority of our other ingredients are sourced locally within Europe near our manufacturing facility.
OUR NAME
NAYA®
In Hindi and Urdu - New and Fresh.
In Sankrit - Renew.
This ancient word has many unique meanings, but it’s the harmony of all of them that resonates most with us.
"
Healthy skin that unleashes a natural Glow is how I define beauty. For me, the most beautiful skin you can have, is a healthy skin everyday for the long-term. Timeless skin wellbeing.
Sarah Zimmer, Founder of NAYA
MY FORMULATION PHILOSOPHY
Efficacy First
As an enthusiast for ingredients, actives and nature, l've created NAYA as a marriage of all these aspects. For me, it begins with efficacy and choosing only active ingredients that function in the skin in the most efficient way. The three B's are my guide: Biomimetic, bioactive and biodiverse. Only then do I refine the formula to achieve the texture skin loves.
Drop by drop, the result is a formulation that releases the full potential of your skin.
"
Our approach to skincare goes beyond our products. I wanted a performance driven natural & vegan skincare line formulated with fewer products and potent actives at efficacious concentration. Products that I could feel good about for their transformative science on a cellular level, proven effectiveness and regenerative life-cycle.
Sarah Zimmer, Founder of NAYA
MY SIGNATURE FORMULATION PROTOCOL
The NAYA GLOW
At NAYA, we are using a unique formulation protocol that we have tested and proven over the years before we have launched the very first product. I created a unique formulation protocol that delivers the unique Glow that we all seek to see in healthy skin.
My Commitment to Your Skin & Beyond
Mindfulness is a way of life and in many South American countries it is a way of being "Pura Vida". Living tucked between mountains, jungle and the ocean, they respect the nature that surrounds them. When I created NAYA, my goal was to create the everyday essentials in the most regenerative way possible—including how I source ingredients, creating the cleanest and natural formulation standard, and beautifully recyclable packaging.