Why I Created NAYA
I created NAYA to support skin health long term — without trends, overstimulation, or compromise.
Healthy, resilient skin is the most beautiful skin there is.My name is Sarah,
I am the founder of NAYA Skincare and a trained nutritional therapist with a deep fascination for skin health and ingredients.
My own skin struggles - sensitivity, redness, and imbalance - led me to question the skincare industry’s obsession with trends and surface-level results. I wanted products that worked with the skin, not against it.
At NAYA, formulation comes first. Every product is built to support the skin barrier, improve resilience, and deliver results without overwhelming sensitive or stressed skin.
I believe skin health is not about doing more - it’s about choosing what truly supports the skin, consistently, over time.
Want to go deeper?
Read Sarah’s essays on skin health, science, and rituals on Substack → Inside The Glow
Prefer video?
Explore Sarah’s in-depth explanations on skin health and formulation → on YouTube
MY FORMULATION PHILOSOPHY
Efficacy First
As an enthusiast for ingredients, actives and nature, l've created NAYA as a marriage of all these aspects. For me, it begins with efficacy and choosing only active ingredients that function in the skin in the most efficient way. The three B's are my guide: Biomimetic, bioactive and biodiverse. Only then do I refine the formula to achieve the texture skin loves.
Drop by drop, the result is a formulation that releases the full potential of your skin.
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“Healthy skin that can sustain its natural glow long term — that’s how I define beauty.”
Sarah Zimmer, Founder of NAYA
Sourcing With Responsibility
Our hero ingredient, Cacay Oil, is regeneratively sourced from Colombia through direct partnerships with local farmers. This supports biodiversity, protects rainforest land, and creates long-term income opportunities for local communities.
The majority of our other ingredients are sourced locally within Europe, close to our manufacturing facilities - reducing transport impact and ensuring consistent quality.
The majority of our other ingredients are sourced locally within Europe near our manufacturing facility.
How NAYA Works
Our formulations are designed around skin resilience - the ability of skin to stay calm, recover well, and maintain balance through stress, seasons, and life.
This approach combines high-performance bioactives with skin-respecting textures and thoughtful routines.
