NAYA model with healthy, resilient skin.

NAYA SKINCARE

Skin is a living system. We treat it like one.

High-performance skincare for sensitive, changing skin. Bioactive and biomimetic formulas designed to calm reactivity, strengthen the barrier and support long-term skin resilience.

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Dermatologist tested Sensitive-skin first Vegan & cruelty-free Made in Germany

THE NAYA DIFFERENCE

Not stronger skincare. Not more skincare. Smarter skincare.

Skin rarely needs one louder ingredient. NAYA combines bioactive, biomimetic and biodiverse formulation systems so barrier support, signalling, hydration, protection and recovery work intelligently together.

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Skincare Essentials

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NAYA Everyday Face Cream product image on a light background.Skin Barrier Cream
Everyday Face Cream
€66,00
NAYA Everyday Glow Serum in a black pump bottle with a white label, set against a clean off-white background.Cellular Health
Everyday Glow Serum
€72,00
Texture of NAYA Hydration Mask on a light background.15-MIN-FACIAL
Hydration Mask
€64,00
NAYA RoseāCalm Cream product image on a light background.Couperose / Rosacea Skin
RosēaCalm Cream
€10,00
The NAYA Method
Build your routine, step by step
Step
01
Cleanse

Remove makeup, SPF and daily build-up without leaving skin feeling stripped.

NAYA Everyday Cleansing Oil product image on a light background.
Everyday Cleansing Oil
Makeup and SPF removal, no eye-stinging
€54,00
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NAYA Gentle Bliss Cleanser product image on a light background.
Gentle Bliss Cleanser
Morning / Evening or second cleanse
€39,00
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Step
02
Prep

Create a hydrated, balanced base so the treatments that follow can perform more effectively.

NAYA Cell Resilience Serum product image on a light background.
Cell Resilience Serum
Hydration, resilience and photo-stress defence
€86,00
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NAYA Radiance Renewal Essence product image on a light background.
Radiance Renewal Treatment
Daily radiance and texture refinement
€55,00
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Step
03
Treat

Target your skin's current priority with focused, high-performance care.

NAYA Everyday Glow Serum in a black pump bottle with a white label, set against a clean off-white background.
Everyday Glow Serum
Freshness and everyday radiance
€72,00
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NAYA Renew Exo Timeless Regen Serum in a black pump bottle with a white label, set against a solid light beige background.
EXOSOMES | Exo Timeless ReGen Serum
Firmness, renewal and resilience
€136,00
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NAYA NeuroCalm Serum product image on a light background.
NeuroCalm Serum
Redness and stress-related reactivity
€89,00
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NAYA Radiance Reborn Serum product image on a light background.
Radiance Reborn Serum
Pigmentation, texture and evening renewal
€92,00
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Step
04
Restore

Replenish moisture, reinforce comfort and help maintain a resilient skin barrier.

NAYA Everyday Face Cream product image on a light background.
Everyday Face Cream
Daily hydration and balance
€66,00
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NAYA RoseāCalm Cream product image on a light background.
RosēaCalm Cream
Ongoing support for stable redness
€10,00
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NAYA Exo Timeless Night Comfort product image on a light background.
EXOSOMES | Exo Timeless Night Comfort
Rich overnight comfort and recovery
€118,00
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NAYA Skin Barrier Reset Cream product image on a light background.
Skin Barrier Reset Cream
For disrupted, reactive skin
€56,00
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Step
05
Protect

Complete the morning routine with broad-spectrum protection against daily UV exposure.

NAYA Everyday Sun Cream SPF 50+ product image on a light background.
Everyday Sun Cream SPF 50+ PA++++
Daily broad-spectrum UV protection
€39,00
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NAYA serums for targeted care and long-term skin resilience.

SERUM SPOTLIGHT

Your skin's smartest solution.

Clinically proven serums for ageing, sensitivity and long-term skin resilience. Choose the formula built around your skin's current priority.

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Proudly certified, tested & verified:

As featured in

The NAYA From Within Collection

Skin support,
from the
inside out.

Your skincare works on the surface. NAYA From Within starts a step earlier, with three targeted formulas for your daily wellbeing. Now available.

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Calm NeuroCalm Balance View
Maintain Everyday Skin Wellbeing View
Preserve Timeless Skin Wellbeing View
NAYA Exo Timeless Night Comfort.

FOUNDER-LED

Formulated with a point of view.

NAYA was built around one belief: sensitive skin should not have to choose between performance and tolerance. We develop complete formulation systems rather than chase single-ingredient trends.

The result is skincare designed to work more intelligently with skin — today and over time.

Meet NAYA & Sarah →

New to NAYA's world?

Clear guidance for sensitive, changing and easily overwhelmed skin.

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Not sure where to start? Take the skin quizFind Your Routine

Not sure where to start? Take the skin quiz

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How to Choose an Exosome Serum (Without Falling for the Hype)

How to Choose an Exosome Serum (Without Falling for the Hype)

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Redness, Rosacea and Flushing: Why Skin Turns Red and What Actually Helps

Redness, Rosacea and Flushing: Why Skin Turns Red and What Actually Helps

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The Mineral Sunscreen Myth: What the Marketing Gets Wrong

The Mineral Sunscreen Myth: What the Marketing Gets Wrong

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Ingredient Integrity in Skincare: Why Formulation Quality Matters More Than Trend Ingredients

Ingredient Integrity in Skincare: Why Formulation Quality Matters More Than Trend Ingredients

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