Skin After 40: Regeneration & Resilience
YOUR SKIN HAS CHANGED.
YOUR ROUTINE HASN'T.
As skin changes, it can become drier, more reactive, less resilient and slower to recover.
The answer isn't automatically more products or stronger actives.
AGEING DOESN'T HAPPEN TO ONE PART OF YOUR SKIN AT A TIME.
With time, skin doesn't simply develop lines. Its ability to retain moisture can change. Recovery can feel slower. Skin may become less tolerant of products it once handled easily. Uneven tone and pigmentation can become more visible. What once felt balanced can suddenly feel unpredictable.
Yet skincare often treats each of these changes as a separate problem requiring another product.
A line needs a stronger retinoid.
Pigmentation needs another active.
Dryness needs another serum.
And the routine grows.
But more isn't always what changing skin needs.
MORE ≠ BETTER
Prepare.
Treat.
Restore.
We don't formulate around the idea that ageing skin simply needs to be pushed harder.
We look at skin as an interconnected system — and keep the routine clear.
Cleanse. Prepare. Treat. Restore.
Prefer fewer steps? Start with three: Cleanse. Treat. Restore. Prepare is the optional support step when your skin needs more resilience and hydration.
Skin is a system.FOUR STEPS.
OR THREE.
A considered routine does not have to be a long one.
If you prefer a simpler routine, leave out Prepare and keep the essentials: Cleanse. Treat. Restore.
CLEANSE
Remove the day. Keep the barrier in mind.
Changing skin does not need to feel stripped before the rest of your routine begins. Choose the cleansing texture you prefer, then move on.
Gentle Bliss Cleanser
Everyday Cleansing OilWITHOUT
STRIPPING.
PREPARE
Add this step when your skin needs more resilience, hydration or support before treatment.
Prepare is not compulsory. It is the extra support step for skin that feels drier, stressed, less resilient or less predictable than it used to.
TREAT
Not every sign of ageing needs the same treatment.
Choose the treatment that matches what you want to address now. You do not automatically need both.
EXO TIMELESS REGEN
For firmness, recovery and visible signs of ageing.
Discover ReGen →
RADIANCE REBORN
For pigmentation, uneven tone and changing texture.
Discover Radiance Reborn →Start with what your skin is telling you now.
RESTORE
Finish with the cream that fits the moment.
EVERYDAY FACE CREAM
Daily hydration and barrier support.
€66 · Discover →
EXO TIMELESS NIGHT COMFORT
Richer overnight comfort and restoration.
€118 · Discover →Morning routine? Follow with your SPF.
THREE STEPS
ARE ENOUGH.
Add Prepare when your skin needs the extra support. Not because a four-step routine is better — because your skin needs it.
I DON'T THINK SKIN NEEDS TO BE ATTACKED BECAUSE IT GETS OLDER.
When skin changes, I want to understand what has changed first.
Does it need more resilience? More support for regeneration? More targeted renewal?
That's how I think about formulation at NAYA.
Not how many actives we can fit into a routine, but what each formula is actually there to do.
Founder, NAYA
START WHERE
YOUR SKIN IS NOW.
Keep it simple: Cleanse. Treat. Restore.
Add Prepare when your skin asks for more support.
Not sure which treatment is right for you?
Take the Skin Quiz →Not more skincare.
Smarter skincare.