The NAYA Approach

At NAYA, we believe timeless skin wellbeing is built through intelligent formulation, skin-respecting science, and clear daily rituals — not harsh cycles or guesswork.

Our approach brings together pharmaceutical-grade bioactives, barrier-first formulations, and guided routines designed to support calm, resilient, healthy-looking skin over time. Every decision we make — from ingredient selection to ritual design — is grounded in integrity, tolerance, and long-term skin health.

Below, we share the principles behind how NAYA formulates, treats skin, and guides routines.

NAYA® 's Unique Formulation Philosophy

BIOMIMETIC

At NAYA, we believe the best skincare speaks the skin’s own language. Our biomimetic formulations are crafted to mirror the skin’s natural structure and functions—using ingredients like lipids, ceramides, and peptides that the skin instinctively recognizes. By mimicking what is already familiar, we enhance skin renewal, strengthen resilience, and support true, lasting balance.

BioActive

Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximising cellular performance to deliver active results. NAYA's formulations go beyond the surface. Each ingredient is selected to awaken resilience, restore balance, and inspire visible, lasting transformation from within.

BIODIVERSE

Healthy skin needs more than one hero ingredient—it needs a complete ecosystem of nutrients. At NAYA, we source a rich tapestry of botanicals from diverse ecosystems—rainforests, deserts, and alpine meadows—to deliver a broad spectrum of vitamins, antioxidants, and phytonutrients. This biodiverse approach nurtures a resilient, adaptable skin barrier that can truly thrive, no matter how life or the environment changes.

  • BIOMIMETIC

    At NAYA, we believe the best skincare speaks the skin’s own language. Our biomimetic formulations are crafted to mirror the skin’s natural structure and functions—using ingredients like lipids, ceramides, and peptides that the skin instinctively recognizes. By mimicking what is already familiar, we enhance skin renewal, strengthen resilience, and support true, lasting balance.

  • BioActive

    Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximising cellular performance to deliver active results. NAYA's formulations go beyond the surface. Each ingredient is selected to awaken resilience, restore balance, and inspire visible, lasting transformation from within.

  • BIODIVERSE

    Healthy skin needs more than one hero ingredient—it needs a complete ecosystem of nutrients. At NAYA, we source a rich tapestry of botanicals from diverse ecosystems—rainforests, deserts, and alpine meadows—to deliver a broad spectrum of vitamins, antioxidants, and phytonutrients. This biodiverse approach nurtures a resilient, adaptable skin barrier that can truly thrive, no matter how life or the environment changes.

Explore our ingredient standards →

" We exlcude twice as many ingredients as the industry average in the European Union, and our No-No List goes far beyond the obvious such as parabens, mineral oil, and syntehtic fragrances."

The No-No List

NATURAL IS NOT ENOUGH

“Clean” can mean almost anything. That’s why we created our own strict formulation standard — going beyond what’s required, and beyond what’s convenient.

We avoid ingredients that often show up in “clean” formulas but can compromise skin comfort, long-term tolerance, or formulation integrity.

View the NAYA No-No List →

QUALITY YOU CAN FEEL

Great skincare isn’t just what’s inside — it’s how it performs on real skin, day after day. We source high-integrity actives using responsible practices and modern biotech where it creates a cleaner, more consistent ingredient.

The result is skincare that feels refined, layers beautifully, and stays reliable — even for skin that’s easily overwhelmed.

See what we formulate with →

Our Skin Science

We focus on skin resilience — the ability to stay calm, recover quickly, and keep its healthy look even through stress, seasons, and life.

That’s why many NAYA formulas centre on advanced bioactives — including dermal-communicating peptides and regenerative technologies — chosen to support skin communication, recovery capacity, and long-term refinement.

Our Skin Science →

Guided Rituals, Not Guesswork

Most people don’t need more products — they need the right sequence. NAYA is organised into clear pathways so you always know what to use, and when.

Take the Skin Quiz →

Answer a few quick questions for a personalised routine recommendation.

Pre-Build Routines →

Prefer to choose yourself? Start with a pre-built ritual based on your skin priority.

Meet our Founder, Sarah

NAYA was created from a simple belief: the most beautiful skin is healthy skin — and healthy skin comes from consistent care, intelligent formulation, and calm routines.

As a trained Nutritional Therapist and certified Face Yoga teacher, I’ve spent years studying what helps skin thrive long-term — and built NAYA to make high-performance skincare feel guided, simple, and trustworthy.

Meet Sarah & the NAYA story →

Where to begin

Meet the Founder →
Take the Skin Quiz →
Explore Rituals →