Performance with care
Every ingredient serves the intended function of the whole formulation. We place skin compatibility and product quality ahead of trends.
COMMITTED BEAUTY / THOUGHTFUL BY DESIGN
Effective skincare. Considered choices.
We created NAYA to make skincare that respects the skin, and to build a business that takes its responsibilities seriously. For us, committed beauty is about the decisions we make in formulation, sourcing, packaging and production.
Not a claim of perfection. An ongoing practice of making informed choices and being transparent about what is still evolving.
01 / WHAT GUIDES OUR DECISIONS
Responsibility in the details.
Purposeful protection
We choose packaging with product protection and usability in mind, while continuing to assess materials and opportunities to reduce unnecessary waste.
Thoughtful partnerships
Our skincare is made in Germany. We value reliable manufacturing, quality controls and an ongoing dialogue with the people who make our products.
02 / THE ORIGIN OF AN INGREDIENT
Know the ingredient. Respect its origins.
Cacay Oil from Colombia helped shape NAYA's beginnings. Our sourcing story is also a reminder that ingredients come from real places, communities and ecosystems. We care about traceability and building responsible relationships in our supply chain.
Not all NAYA products contain Cacay Oil, and sourcing practices vary by ingredient. We avoid presenting one ingredient's origin as a claim about our entire range.
Explore the Cacay and wildlife story03 / PACKAGING THAT HAS A JOB TO DO
Protecting what matters inside.
We use protective packaging formats, including violet glass in parts of our range, to help maintain product quality. Glass can enter recycling streams where appropriate local collection and processing facilities exist.
Packaging is never impact-free. Caps, pumps, mixed materials and local disposal rules matter, so we prefer specific information to sweeping claims such as 'zero waste' or 'fully sustainable'.
We offer selected miniature formats to make it easier to try a product before choosing full size. We continue reviewing how sampling can be convenient without creating unnecessary single-use packaging.
Explore NAYA minis04 / ANIMALS, NATURE AND WHAT COMES NEXT
Beyond the bottle. The Living World.
Our original wildlife illustrations drew attention to Colombia's natural diversity. That relationship with nature has always mattered to NAYA and continues to influence how we think about the business.
Our story includes previous tree-growing and marine conservation initiatives. We hope to build on this with a more focused wildlife or biodiversity project, but we will announce partners, contributions and outcomes only when confirmed.
Discover The Living WorldA COMMITMENT TO CLARITY
Progress is more useful than perfection.
We will continue improving what we can measure, asking difficult questions of our choices and updating this page as our practices evolve. We won't describe an ambition as a completed achievement.
Environmental outcomes, recycling access and sourcing practices depend on specific products and locations. This page is a summary of principles, not a product-by-product life-cycle assessment or an announcement of a new charity partnership.