Find what your skin actually needs

Your Skin is unique

Just like you

Explore by skin need

Choose the routine that supports what your skin needs right now.

NAYA dry skincare ritual

When skin feels tight, rough, or depleted

Dry, depleted skin is often missing the lipids that keep moisture in and irritants out. This routine replenishes nourishment, restores softness, and supports a stronger barrier so skin feels comfortable, supple, and protected — especially in colder months or after travel.

View the Dry Ritual

Quick routines

Curated rituals for decisive shoppers

Hydration & Barrier Support

Calm & restore

AM
1 Cleanse: Gentle Bliss Cleanser
2 Prepare: Cell Resilience Serum
3 Treat: NeuroCalm Serum
4 Restore: Everyday Face Cream
PM
1 Cleanse: Everyday Cleansing Oil
2 Prepare: Cell Resilience Serum
3 Treat: NeuroCalm Serum
4 Restore: Night Comfort

Firmness & Recovery

Balance & nourish

AM
1 Cleanse: Gentle Bliss Cleanser
2 Prepare: Cell Resilience Serum
3 Treat: Exo Timeless Exo Serum
4 Restore: Everyday Face Cream
PM
1 Cleanse: Everyday Cleansing Oil
2 Prepare: Cell Resilience Serum
3 Treat: Exo Timeless Exo Serum
4 Restore: Night Comfort

Glow & Vitality

Even & Clear

AM
1 Cleanse: Gentle Bliss Cleanser
2 Prepare: Cell Resilience Serum
3 Treat: Everyday Glow Serum
4 Restore: Everyday Face Cream
PM
1 Cleanse: Gentle Bliss Cleanser
2 Prepare: Cell Resilience Serum
3 Treat: Radiance Reborn Serum
4 Restore: Night Comfort

Understanding your skin — the NAYA approach

Your skin is not defined by trends or quick fixes. It reflects barrier health, resilience, and how well it can recover from stress, environment, and time.

At NAYA, we design skincare around long-term skin function: strengthening the barrier, supporting calm cellular communication, and choosing actives that respect sensitive skin. This allows visible results to build gradually - without overwhelming or destabilising the skin.

Rather than chasing instant effects, we focus on what helps skin become stronger, more balanced, and more resilient over years of use. That’s why our routines are structured, our formulations are evidence-guided, and our recommendations are based on real skin needs - not hype.

If you’re unsure where to begin, start with the concern that feels most relevant to your skin today. Each routine is designed to guide you calmly, whether you prefer a complete set or to build step by step.

Understand Your Skin. Choose What It Needs.

Learn more about the skin barrier

Not sure what your skin need is yet?

Take our Personalised Skincare Quiz