Ingredients Promise

Ingredients promise

Why we decided to avoid certain ingredients

We want to help you how to spot them on a label so you are empowered to make an informed decision on your purchase. Ingredients that are either ‘dead’ or not-sustainable. To us, the below list is a ‘living’ list that keeps evolving and growing.

So keep re-visiting this page.

Alcohol (dent.)

Alcohol denat (or ‘denaturised alcohol’) is used as a preservative and fragrance fixer, and this kind of alcohol can dry out and irritate sensitive skin. Unfortunately even organic alcohol has the same effect on the skin, so we choose to avoid it altogether.

Artificial Fragrances
Traditionally used to protect the “trade secrets” of the perfumery industry, the word ‘fragrance’ can be used to cover over 200 different chemicals – including preservatives.
If you use a product with ‘artificial fragrance’ on the ingredients list – you can’t be sure what you’re putting on your skin.
True fragrance sensitivity can cause everything from headaches to skin rashes and it can be hard to pin down which fragrance compounds or additives you are sensitive to – it even gives our founder Sarah a headache!


High-levels of Essential Oils

Essential oils have a world of benefits, both in aromatherapy and on the skin when used in low dilutions – but it’s a delicate balance!

High levels of essential oils have been known to irritate already damaged, broken or delicate skin and most essential oils are not safe to put straight on your delicate skin. Make sure that essential oils are listed in the last part of the INCI list of a product.



As concerns over the safety of parabens built momentum, non-paraben preservatives, such as Methylisothiazolinone (MI) and Sodium Hydroxylmethylglycinate became more popular. Unfortunately, these alternatives can be highly irritating and we don’t use them in Naya products.

How do you spot them on the label: Methylisothiazolinone or Methylchloroisothiazolinone

Petrochemicals are ingredients derived from petroleum. The beauty industry uses over one hundred of these chemicals, often as preservatives, bases for synthetic fragrances, emollients and to keep products moist for longer – think of a pack of facial wipes!  Some common petrochemicals, like Propylene Glycol, can cause skin irritation and have been linked to inflammatory conditions such as Eczema. Petrochemicals also require the use of finite resources, which is bad news for our planet. We’ve found plenty of effective, plant-based and renewable alternatives in nature.

Polyethylene Glycol (PEG)

According to a report in the NCIB, impurities found in various PEG compounds include ethylene oxide; 1,4-dioxane; polycyclic aromatic compounds; and heavy metals such as lead, iron, cobalt, nickel, cadmium, and arsenic. Many of these impurities are linked to cancer.

  • Ethylene oxide (found in PEG-4, PEG-7, PEG4-dilaurate, and PEG 100) is highly toxic—even in small doses.
  • 1,4-dioxane (found in PEG-6, PEG-8, PEG-32, PEG-75, PEG-150, PEG-14M, and PEG-20M), which, on top of being a known carcinogen, may also combine with atmospheric oxygen to form explosive peroxides—not exactly something you want to use on your face.

How do you spot them on the label: PEG (typically followed by a number indicating its average molecular weight), Propandiol.


Silicones are never used in our products. Silicones are often used in the beauty industry to achieve a superficial silky feeling when applied to the skin but they do this by creating a plastic-like film. This doesn’t allow the skin to breath naturally and any other pure bioactive ingredients to follow, won’t be able to sink into the skin. As a result, it alters the skin’s ability to process toxins and can mean irritants are trapped on the skin’s surface, beautiful pure green ingredients cannot sink into the skin leading to blocked pores. They are also non-biodegradable! So make sure to avoid them. There is no benefit in having a silky feel if it doesn’t do your skin any good.

How do you spot them on the label: cyclopentasiloxane, dimethicone and dimethicone copolyol.

We avoid all sulfates, including sodium lauryl sulfate (SLS) and sodium laureth sulphate (SLES).
The same ingredients that leave your dishes squeaky clean, and creates a lot of foam and bubbles. These detergents can strip away the skin’s natural protective oils and increase pH levels, leaving sensitive skin imbalanced and exposed to irritation. There are kinder and natural alternatives – maybe don’t create so many bubbles to play with but safer for your skin and overall well-being. SLS and SLES also have been found to dry out your skin, leading to an itchy scalp.
How do you spot them on the label: Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES)
Palm Oil

Simply no. 

Enjoy certified ingredients