Renewed Radiance
I really believe in the renewing power of skin’s complexion, and I sourced the most potent actives to activate it. As an ingredient enthusiast and working with world-class scientists, I screened each active, tested it and added it at the maximum concentration recommended by our labs for optimal skin radiance. No ingredient was added solely for marketing purposes.
NAYA® 's Unique Formulation Philosophy
BIOMIMETIC
At NAYA, we believe the best skincare speaks the skin’s own language. Our biomimetic formulations are crafted to mirror the skin’s natural structure and functions—using ingredients like lipids, ceramides, and peptides that the skin instinctively recognizes. By mimicking what is already familiar, we enhance skin renewal, strengthen resilience, and support true, lasting balance.
BioActive
Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximising cellular performance to deliver active results. NAYA's formulations go beyond the surface. Each ingredient is selected to awaken resilience, restore balance, and inspire visible, lasting transformation from within.
BIODIVERSE
Healthy skin needs more than one hero ingredient—it needs a complete ecosystem of nutrients. At NAYA, we source a rich tapestry of botanicals from diverse ecosystems—rainforests, deserts, and alpine meadows—to deliver a broad spectrum of vitamins, antioxidants, and phytonutrients. This biodiverse approach nurtures a resilient, adaptable skin barrier that can truly thrive, no matter how life or the environment changes.
" We exlcude twice as many ingredients as the industry average in the European Union, and our No-No List goes far beyond the obvious such as parabens, mineral oil, and syntehtic fragrances."
The No-No List
NATURAL IS NOT ENOUGH
There is no universal standard for clean beauty, so I decided to ban over 2000 potentially harmful ingredients from our formulas - going well beyond the strictest regulations in Europe which currently ban 1300 ingredients. Some of the ingredients on NAYA's No-No List are frequently found in “clean, natural and organic formulas”.
QUALITY YOU CAN FEEL
At NAYA, we believe real beauty flourishes in a healthy planet. That's why we source our key active ingredients using sustainable practices or cutting-edge biotechnology. This not only minimises environmental impact, but also ensures consistent and highest quality you can trust.
Many of our award-winning actives are not only traceable and natural cosmetics compliant, but also COSMOS & ECOCERT certified – a testament to our commitment to responsible and regenerative beauty.
This approach allows us to harness the power of nature's most potent ingredients while safeguarding the future of our planet. Experience the NAYA difference – skincare that's as good for you as it is for the Earth.
NEED A HAND?
Take Our Skin Quiz
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Pre-built Routines by Concern
We have taken out the guesswork with our custom routines built based on different skin concerns.
