Curated discovery
Thoughtfully selected products and complementary rituals built around real skin needs.
NAYA / PROFESSIONAL PARTNERSHIPS
From considered skincare rituals to innovative skin science, NAYA partners with independent professionals and carefully curated destinations that share our commitment to knowledge, care and skin wellbeing.
Founded by Sarah Zimmer, NAYA brings a considered approach to modern skincare. Purposefully selected bioactives, intelligent formulations and a deep respect for the skin barrier create skincare with a point of view.
Places where skincare and restorative experiences naturally meet.
Facialists and independent beauticians who value informed care.
Expert-led practices with a thoughtful approach to skin wellbeing.
Independent stores that make discovery personal and meaningful.
Expertise, education and genuine collaboration beyond the product shelf.
Choose the formulas suited to your business and clients.
Practical guidance to recommend routines confidently.
Product knowledge sessions designed around your team.
Support with retail presentation, consultations and client retention.
Starter assortments and appropriate testers discussed individually.
Explore ways to incorporate NAYA into suitable treatments.
Stay informed as NAYA develops.
Trade access after approval and catalogue activation.
Training and sampling are individually agreed. Dedicated back-bar sizes and unlimited free minis are not currently offered.
Thoughtfully selected products and complementary rituals built around real skin needs.
Clear ingredient and product guidance to support informed recommendations.
Opportunities to discuss tailored introductions, samples and shared educational events.
Training, discovery materials and event participation are agreed individually; dedicated back-bar products are not yet a standard programme.
From sensitive-skin support to progressive visible renewal and skin longevity, NAYA offers a considered approach to evolving skin needs.

NeuroCalm and barrier-conscious solutions for the look of stressed skin.

Innovative formulas targeting the visible changes associated with ageing.

Luxurious textures supporting a considered night-time routine.
For spas, beauticians, facialists, medi-spas and wellness studios.
Apply as a professionalApproved professionals can sign in to their NAYA account. B2B catalogue access is enabled individually.
Professional sign-inFor boutiques and independent retailers looking to discover and reorder NAYA.
Explore NAYA on FaireSELECTED WELLNESS DESTINATIONS
NAYA is stocked at Resort Bergkristall in the Allgäu, a wellness destination that reflects the considered, restorative environments we value in our partnerships.
Photography: Resort Bergkristall.



NAYA was founded by Sarah Zimmer, bringing together over 15 years of experience in product development, customer experience and business strategy with a background in nutritional therapy, facial massage and Pilates.
Having travelled to more than 60 countries, Sarah has explored diverse beauty traditions, botanical ingredients and wellbeing rituals. This international perspective, combined with modern skin science, shapes NAYA's approach to skincare and the knowledge, education and practical business support we share with our professional partners.