Our Concept

We promise to be the new standard in the beauty industry

Pure. Proven. Potent. 

Life is full of trade-offs. Your beauty routine should not be one of them. 

That's why we created NAYA:

to create results-driven products, while giving back to nature.
Let's transform beauty. One skin, one bottle and one moment at a time.

No trade-offs required.

Potent and proven is only the beginning

NAYA is a luxurious, committed beauty brand. We are on a mission to produce and deliver the very best from nature. We use regenerative methods to ethically source our ingredients, which we then combine with clinically proven actives to create our award-winning formulations. The result? Pure efficacious products that are more sustainable for your skin and the environment. and marry them with clinically proven actives to develop products that are better in so many ways. We ethically source vegan ingredients from our vibrant nature.

All of our products harness a potent concentration of plant actives which are brimming with nutrient rich vitamins, essential fatty acids, antioxidants and anti-inflammatory properties. Each spritz, drop or scoop is a sensorial and indulgent experience that can truly make a difference to your skin. 

Explore our ingredients

Safe for people and the planet

An unrivaled commitment to safety for you and Mother Earth.

Every NAYA formula contains COSMOS and Ecocert certified ingredients. We are vegan and cruelty-free. And our unwavering standards don’t stop there: our products are developed and will always be developed, produced, packaged, and shipped to you via methods which minimise our impact on the environment. We are mindful of the quantity of products we produce. We are obsessed over every detail, so you can enjoy the benefits, worry-free.

There are no synthetic chemicals nor nice-to-haves in our products. We would never include anything we wouldn't use on ourselves or our loved ones. We only use what is necessary so you get maximum benefit from each hard-working ingredient. These exceptional and proven ingredients are why our customers consistently achieve skin lasting results. Our formulations are designed to restore, re-balance and protect the skin whilst boosting the skin’s ability to repair itself, grow healthy cells and combat environmental and internal stressors. 


"Our approach goes beyond our products. We work closely with farmers and other partners across the globe to establish good practices that will deliver the purest ingredients to nourish your skin, feed your soul and calm your mind."

Sarah Zimmer

Motivated by a beautiful mission

After getting fed-up with the lack of transparency within the beauty industry, our founder Sarah Zimmer, channelled her frustration into research. She grew passionate about creating an efficacious skincare range which was sustainable for the planet, as well as your skin. Sarah's bold vision motivates, everyone around her. As a brand we are constantly inspired by a magnificent mixture of nature, innovation, and the challenge of combining the two. Simply put; skincare that truly transforms and gives back. 

Our business model is based on the principles of a circular economy. We sustainably source our hero ingredient - Cacay Oil - directly from Columbia and work directly with the farmers in our supply chain to protect and harvest 30-50 hectares within the rainforest. This agroforestry approach provides a year-round income stream for the local farmers. Through our tree-planting programme, we are reinvesting a percentage of sales into sourcing materials and planting trees for the indigineous community. In addition to this, we are investing additional funds into supporting this on the ground and hiring an increasing number of locals to join us, thus supporting farming in a regenerative way. 

Learn more abut Tierra Radiante

Award-winning skincare

NAYA win over 30 awards within 2 years