NAYA®: A BETTER WAY TO FORMULATE
BIOMIMETIC
We anchor formulas in compounds the skin recognises and uses - lipids, ceramides, peptides - so skin doesn’t fight what’s meant to help it.
BioActive
Potency without overstimulation. Each active earns its place by how it supports communication, repair, and measurable tolerance, not just “natural origin.”
BIODIVERSE
Healthy skin needs ecosystems, not solo stars. A spectrum of phytonutrients and skin-aligned molecules ensures synergy and resilience - not temporary effects.
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BIOMIMETIC
We anchor formulas in compounds the skin recognises and uses - lipids, ceramides, peptides - so skin doesn’t fight what’s meant to help it.
-
BioActive
Potency without overstimulation. Each active earns its place by how it supports communication, repair, and measurable tolerance, not just “natural origin.”
-
BIODIVERSE
Healthy skin needs ecosystems, not solo stars. A spectrum of phytonutrients and skin-aligned molecules ensures synergy and resilience - not temporary effects.
NAYA doesn’t belong to a category — it defines one: evidence-aligned, barrier-first skin wellbeing rooted in measurable biology.
The No-No List
NATURAL IS NOT ENOUGH
Integrity over marketing convenience.
The industry equates “clean” with good. We equate it with function and fortitude. Our No-No List isn’t based on trends - it is based on tolerance risk, barrier impact, and long-term comfort.
No noise. No fluff. Only what works for skin biology.
QUALITY YOU CAN FEEL
Performance without compromise.
We source high-integrity actives with traceability and compatibility in mind - meaning formulas layer reliably, feel grounded in function, and elevate skin health over time, not temporarily mask it.
Our Skin Science
Skin resilience is the outcome — biology is the strategy.
Resilience isn’t a buzzword - it’s the measurable capacity of skin to maintain balance through stress, seasons, and life changes. Solutions must support:
- Communication pathways that regulate repair
- Tolerance mechanisms that prevent reactive cycles
- Barrier integrity that holds improvements in place
Skin shouldn’t just look better - it should perform better.
Clarity over complexity
Too many products don’t solve the right problem - they create confusion. Our approach maps skin needs to defined pathways, so routines adapt to how skin behaves rather than what it looks like.
Your routine is no longer guesswork - it’s structured care
Answer a few quick questions for a personalised routine recommendation.
Prefer to choose yourself? Start with a pre-built ritual based on your skin priority.
" We exlcude twice as many ingredients as the industry average in the European Union, and our No-No List goes far beyond the obvious such as parabens, mineral oil, and syntehtic fragrances."
Meet our Founder, Sarah
NAYA emerged from frustration with skincare that looks good on paper but fails in practice. With training in nutritional science and a deep focus on barrier biology, our founder built a system that starts with how skin functions - not how it’s marketed.
