NAYA's collections

Firstly, you cannot solve any problem without first diagnosing it. And secondly, you need to understand your skin need, to provide it with what it requires to receive healthy, glowing skin long-term. And this is equally true about your skin when choosing skincare; you need to understand your skin and your skin’s needs before you can address your skin concerns. There are both common elements and important differences in everyone’s skin based on situational moments. And first, I will address the commonality.

Every skincare routine should contain certain elements. All skincare regimens should be driven by ingredient science. Your routine should be simple yet effective, should focus on combatting rather than promoting inflammation, and should provide intense hydration and nourishment with active ingredients that do not harm the skin - and even sensitive skin can use. A basic skincare regimen can include a cleanser, a potent Hyaluronic Acid-based serum and a great moisturiser - this covers every skin type’s essential needs. Meet our EVERYDAY Collection.

Second, there are important differences in skin concerns. Is your skin dry, oily or combination? Is your skin young and collagen-rich, or older and showing signs of ageing? Are you prone to breakouts, or other skin challenges like rosacea, hyperpigmentation, melasma, and psoriasis? All skin is prone to inflammation; but if your skin is darker toned and therefore more melanin-active, there is an even greater sensitivity to the inflammation cascade and acne, sun exposure or other micro-injuries can easily trigger post-inflammatory hyperpigmentation.

Identifying whether you are prone to dry, oily, normal or combination skin will help inform which formulas, textures and ingredients suit you best. There are two simple and convenient methods you can easily try at home to help identify your skin need to explore our ELEVATE and RENEW Collection.