NAYA Gentle Bliss Cleanser product image on a light background.

Texture of NAYA Gentle Bliss Cleanser on a light background.

Gentle Bliss Gel Cleanser key benefits: gently removes sunscreen, makeup and impurities while supporting balanced, comfortable skin.

Skincare gel cleanser bottle with blue flower and green leaves on white background

NAYA formulation principles: vegan, cruelty-free and responsibly made in Germany.

NAYA Gentle Bliss Cleanser, suitable for use during pregnancy and breastfeeding.

NAYA skincare routine: Cleanse, Prepare, Treat, Restore and Protect.

Full-size and mini NAYA Gentle Bliss Cleanser shown side by side.

NAYA Exosomes Gentle Bliss Gel Cleanser bottle on a white background

Price

Size

100ml · ~120 applications

Mini · 15ml

A proper cleanse without the punishment.

Targets: Gentle cleansing · Sensitivity · Barrier comfort

Step Cleanse

Texture Silky gel cleanser

Benefit Cleans + preserves comfort

Highlight Low-disruption cleanse

Is this right for my skin? Take the quiz

Estimated delivery: Calculating…

SKIN SPECTRUM

Where this formula works hardest.

Reactivity

Barrier Stress

Dehydration

Blemishes

Congestion

Comfort

What Makes It Special

Cleans thoroughly without the tight-skin aftermath - A mild amino-acid cleansing system removes daily build-up while respecting the barrier.

Designed for the skin that reacts to cleansing itself - Humectants, microbiome support and calming lipids help sensitive or reactive skin stay comfortable from the very first step.

A cleanser that prepares skin instead of destabilising it - Skin is left soft, balanced and ready for treatment rather than stripped before the routine has even started.

Best for: Sensitive, dry or reactive skin that needs a gentle morning cleanse or a comfortable second cleanse.

Consider before use: For heavy makeup or very water-resistant SPF, use Everyday Cleansing Oil first.

Choose this if: Your priority is effective daily cleansing without leaving skin feeling stripped, tight or unsettled.

Gentle Bliss is a barrier-conscious gel cleanser for sensitive, reactive and combination skin that wants a thorough cleanse without tightness.

A mild amino-acid cleansing system is paired with hydration and microbiome-supportive care so the skin is left soft, balanced and ready for the rest of the routine.

Massage a small amount onto damp skin using gentle, circular motions. Rinse thoroughly with lukewarm water.

Sarah’s Tip: If your skin feels particularly sensitive, dehydrated, or reactive, cleanse with lukewarm - never hot - water and avoid over-cleansing in the morning. For many skin types, Gentle Bliss works beautifully as a calming second cleanse in the evening or as a gentle morning refresh.

From the first cleanse, skin feels clean, calm and comfortable without tightness or a stripped after-feel.

With regular use, post-cleansing dryness and visible redness feel reduced, leaving skin softer, more balanced and better prepared for the rest of your routine.

The Formula

A barrier-conscious cleansing system built to clean thoroughly without relying on harsh surfactants. Mild cleansing agents are paired with humectants, microbiome-supportive ingredients and calming lipids so the rinse-off step still respects sensitive skin.

Amino-Acid-Based Cleansing System

Coco-glucoside and glutamate surfactants cleanse effectively while respecting the skin barrier.

Betaine + Glycerin

Help maintain hydration and a comfortable post-cleanse feel.

Inulin

Supports a skin-friendly cleansing environment and microbiome balance.

Heart Seed + Lightweight Lipids

Provide calming and softening support for reactive skin.

Full Ingredient List

Aqua, Coco-Glucoside, Disodium Cocoyl Glutamate, Sodium Olivoyl Glutamate, Betaine, Pentylene Glycol, Caryodendron Orinocense (Cacay) Seed Oil, Xanthan Gum, Sodium Chloride, Inulin, 1,2-Heptanediol, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Ascorbyl Isostearate, Isostearic Acid, Cardiospermum Halicacabum (Heart Seed) Seed Extract, Plant-Based Exosomes, Ascorbic Acid.

Learn more about our Ingredient Integrity →

Please refer to the packaging for the latest ingredient list.

Everyday Face Cream

Follow your cleanse with everyday moisture and comfort.

€66,00

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Gentle Bliss Cleanser

Visible Results

Designed to support skin that looks calmer, stronger and more radiant over time.

100%

said the product left their skin feeling calm and soothed*

100%

said no stinging, or burning*

100%

said Gentle Bliss left their skin soft and smooth*

*Based on a consumer perception study under dermatological supervision. Individual results may vary.

First uses

Clean without the redness spike

The silky gel removes daily residue while leaving skin soft, fresh and comfortable.

With consistent use

Post-cleanse comfort improves

Skin feels less stripped after rinsing and more receptive to the products that follow.

Over time

Skin feels more settled

A gentler cleansing rhythm helps maintain comfort, clarity and barrier balance.

Individual experience varies. These describe how skin may feel and look, not guaranteed outcomes.

The Formula

Every active chosen for performance and skin tolerance.

What's inside

Exosomes

ABOUT THIS INGREDIENT

Exosomes

Exosome-inspired actives provide gentle support for skin renewal and resilience even within the cleansing step. They help make cleansing feel less like removal alone and more compatible with maintaining comfortable, healthy-looking skin.

Chicory Root + Betaine

ABOUT THIS INGREDIENT

Chicory Root + Betaine

Chicory-derived compounds help support the skin’s natural balance and conditioning during cleansing. Betaine is a moisture-protective humectant that helps reduce the tight, stripped feeling sometimes left after rinsing.

Balloon vine

ABOUT THIS INGREDIENT

Balloon vine

Balloon vine is traditionally used in sensitive-skin formulations for its soothing and comfort-supporting properties. Provides anti-inflammatory and soothing activity to calm redness, reactivity, and stress-induced sensitivity.

What we leave out

2,200+ substances excluded

EU+ beyond EU rules

0 fillers or film-formers

No phenoxyethanol · PEGs · parabens · silicone · synthetic fragrance

The NAYA Method

See where this product fits

Step

Cleanse

Remove makeup, SPF and daily build-up without leaving skin feeling stripped.

You are here

Gentle Bliss Cleanser

Morning / Evening or second cleanse

€39,00

View details

Everyday Cleansing Oil

Makeup and SPF removal, no eye-stinging

€54,00

View product

Step

Prep

Create a hydrated, balanced base so the treatments that follow can perform more effectively.

Cell Resilience Serum

Hydration, resilience and photo-stress defence

€86,00

View product

NAYA Radiance Renewal Essence product image on a light background.

Radiance Renewal Treatment

Daily radiance and texture refinement

€55,00

View product

Step

Treat

Target your skin's current priority with a focused serum or treatment.

Everyday Glow Serum

Freshness and everyday radiance

€72,00

View product

NAYA Renew Exo Timeless Regen Serum in a black pump bottle with a white label, set against a solid light beige background.

EXOSOMES | Exo Timeless ReGen Serum

Firmness, renewal and resilience

€136,00

View product

NeuroCalm Serum

Redness and stress-related reactivity

€89,00

View product

Radiance Reborn Serum

Pigmentation, texture and evening renewal

€92,00

View product

Step

Restore

Replenish moisture, reinforce comfort and help maintain a resilient skin barrier.

Everyday Face Cream

Daily hydration and balance

€66,00

View product

NAYA RoseāCalm Cream product image on a light background.

RosēaCalm Cream

Ongoing support for stable redness

€10,00

View product

NAYA Exo Timeless Night Comfort product image on a light background.

EXOSOMES | Exo Timeless Night Comfort

Rich overnight comfort and recovery

€118,00

View product

Skin Barrier Reset Cream

For disrupted, reactive skin

€56,00

View product

Step

Protect

Complete the morning routine with broad-spectrum protection against daily UV exposure.

NAYA Everyday Sun Cream SPF 50+ product image on a light background.

Everyday Sun Cream SPF 50+ PA++++

Daily broad-spectrum UV protection

€39,00

View product

Or create your own

A ritual made by you

Choose your essentials, step by step, and save up to 15%.

Build your ritual

Questions?We're here to help.

Use it as your cleansing step on damp skin, then rinse thoroughly with lukewarm water before the rest of your routine.

Use a small amount, matching the amount shown in the PDP application guide.

The 100 ml size provides approximately 120 applications at the recommended amount.

Choose Gentle Bliss for a gentle water-based cleanse or a calming second cleanse. Choose Everyday Cleansing Oil when you need to dissolve makeup, sunscreen and oil-based residue first.

Not always. If your skin is sensitive, dehydrated or reactive, a lukewarm-water rinse may be enough. Gentle Bliss can be used when you want a fresh, gentle morning cleanse.

5 stars: 12 (92%)
4 stars: 1 (8%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Some of the reviews shown are from related products the merchant grouped with this one.

I am loving it! This company just does excellent products.

The most wonderful daily cleanser! I absolutely love it!

Gute Reinigung, meine Haut spannt leidernach der Anwendung

ein schöner , leichter Schaum mit angenehm neutralem duft. das beste aber ist, dass ichd as erste mal eine wirkliche Änderung der Haut verspüre. Sie ist dauerhaft reiner und bildet nicht mehr so schnell Entzündungen.

Meine Haut sieht einfach nur so frisch nach der Reinigung aus! Es ist wirklich angenehm. Schönes Abendritual!

Super Produkt und hat mir mega geholfen bei meinen entzündlichen Pickeln, diese zu beruhigen und zu reduzieren.

Ein weiteres super Product von NAYA! Meine Haut sah noch nie so gut und vitalem frisch nach einer Reinigung aus. Super Product!

Lieb es 🫶🏻

One of the best cleansers in the green beauty world. Naya sets precedents again formulating the best products for sensitized and mature skin. Simply the best

First tried the sample size as I suffer from Rosacea. My skin loves it! It feels so wonderful on the skin and no I got the big bottle. It also last such a long time. Really enjoying my cleansing step now!

Der fühlt sich überhaupt nicht wie ein Gel an, sondern eher wie ein Balm. Wunderschöne Textur und mein neuer Lieblingsreiniger!

Es ist so schön angenehm auf der Haut und nach dem Gebrauch sieht meine Haut so frisch aus. Und meine empfindliche Rosazea Haut reagiert überhaupt nicht.

NAYA