NAYA Everyday Glow Serum in a black pump bottle with a white label, set against a clean off-white background.

A thick, smooth smear of light mint green cosmetic cream or gel on a solid, warm off-white background.

clinical results for NAYA Everyday Glow Serum showing before and after effects on skin.

A close-up portrait of a woman with her eyes closed and head tilted back, wearing a black spaghetti-strap top against a plain light beige background.

Close-up of a halved fruit with red and pink flesh and seeds, overlaid with text reading 'Intelligent Formulation' and product claims including 'SAP VITAMIN C' and 'BRIGHTENING ACTIVE'.

Key benefits of NAYA Everyday Glow Serum.

A hand shown against a warm beige background with text instructions on how to apply a skincare product. A small oval light green product is resting on the palm of the hand.

Vitamin C adaptogen serum for glowing skin, Mitochondria energising skincare serum, Brightening and energizing serum with stable vitamin C

A minimalist beige product card with dark brown text reading 'A better way to formulate.' and listing features such as vegan, cruelty-free, fragrance-free by design, responsibly produced in Germany, violet glass packaging, and no single-use sachets.

A close-up lifestyle shot of a pregnant woman's midsection wearing a beige ribbed maternity top and blue jeans, with text on the left reading 'Gentle by design. Pregnancy & Breastfeeding' and descriptive copy about retinoids.

An informational skincare routine graphic titled 'Your Routine, Simplified' on a light beige background. It outlines four steps: Cleanse, Prepare, Treat, and Restore, with small product texture swatches and text labels for each stage.

NAYA Everyday Glow Serum shown in two bottle sizes on a pale mint background: a larger black pump bottle labeled 30 mL and a smaller amber travel-size bottle labeled 5 mL. Text above each bottle reads FULL SIZE (30 mL) and TRAVEL SIZE (5 mL).

NAYA Everyday Glow Serum mini product image.

Price

Size

30ml · ~100 applications

Mini · 10ml

Restores visible glow by re-energising tired skin at a cellular level - day after day.

Targets: Radiance · Dullness · Tired-looking skin

Step Treat

Texture Fluid Serum

Benefit Restores glow

Highlight Cellular energy

Is this right for my skin? Take the quiz

Estimated delivery: Calculating…

SKIN SPECTRUM

Where this formula works hardest.

Dullness

Pigmentation

Texture

Dehydration

Blemishes

Fine Lines

What Makes It Special

Creates radiance without faking it — No shimmer, no reflective particles and no greasy shine — the formula is designed to improve how healthy and energised the skin itself looks.

Brightens without pushing sensitive skin too far — Stable vitamin C and stress-adaptive botanical support target dullness while keeping the formula suitable for skin that dislikes aggressive brightening.

Designed for cumulative glow, not one-night impact — Daily antioxidant and hydration support helps the complexion look clearer, fresher and more resilient over time.

Best for: Dull, tired-looking skin that has lost freshness, bounce or luminosity, especially during periods of stress, travel, hormonal change or disrupted routines.

Consider before use: Less suited if your main priority is visible firming, structural support or long-term skin remodelling.

Choose this if: Your priority is a fresher, more energised-looking complexion and an everyday boost for skin that appears flat, fatigued or lacklustre.

Everyday Glow Serum is a daily radiance treatment for dull, tired-looking skin that needs clarity and vitality without aggressive brightening.

Stable vitamin C, antioxidant support and stress-adaptive botanicals work together to build a fresher, more luminous complexion over time — without shimmer or cosmetic glow tricks.

Apply 1-2 pumps to clean skin after cleansing or after your pre-serum step. Gently press into the face, neck, and décolletage. Follow with moisturiser and SPF during the day.

Sarah’s Tip: Glow Serum was designed to support tired, dull-looking skin that feels depleted or lacking vitality. For an extra glow-enhancing ritual, apply onto slightly damp skin and take a few moments to gently press it in rather than rubbing - this helps support hydration retention and gives the skin a fresher, more rested appearance.

Fresher, more energised-looking skin with a natural glow and lightweight finish.

The Formula

A daily radiance system built around antioxidant defence, stable vitamin C and stress-adaptive botanical support. The formula is designed to improve the conditions that support lasting luminosity rather than create a temporary reflective glow.

Sodium Ascorbyl Phosphate

A stable vitamin C derivative that supports brightness, antioxidant defence and clearer-looking skin.

Adaptogenic Botanical Complex

Capparis, Mulberry and Rhodiola extracts support skin exposed to daily environmental and lifestyle stress.

Tremella + Aloe

Provide lightweight hydration and comfort.

Cacay Oil + Antioxidant Support

Help reinforce softness and resilience without heaviness.

Full Ingredient List

Aqua, Caryodendron Orinocense Seed Oil, Sodium Ascorbyl Phosphate, Pentylene Glycol, Polyglyceryl-3 Dicitrate/Stearate, Bambusa Arundinacea Stem Cell Extract, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Mangifera Indica (Mango) Seed Butter, Salix Alba (Willow) Bark Extract, Tocopherol, Tremella Fuciformis Sporocarp Extract, Capparis Spinosa Bud Extract, Morus Nigra Leaf Extract, Rhodiola Rosea Root Extract, Aloe Barbadensis Leaf Extract, Xanthan Gum, Citric Acid, Chlorophyll.

Learn more about our Ingredient Integrity →

Please refer to the packaging for the latest ingredient list.

[{"id":47604617675083,"title":"30ml · ~100 applications","option1":"30ml · ~100 applications","option2":null,"option3":null,"sku":"ED003","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Everyday Glow Serum - 30ml · ~100 applications","public_title":"30ml · ~100 applications","options":["30ml · ~100 applications"],"price":7200,"weight":95,"compare_at_price":null,"inventory_management":"shopify","barcode":"0745114423245","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":6120},{"position":2,"price":5760}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3060498691,"selling_plan_group_id":"7a2c9d4a7a3bbe2d149589ca5a3af289bae815e9"},{"price_adjustments":[{"position":1,"price":6120},{"position":2,"price":5760}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3060531459,"selling_plan_group_id":"7a2c9d4a7a3bbe2d149589ca5a3af289bae815e9"},{"price_adjustments":[{"position":1,"price":6120},{"position":2,"price":5760}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3060564227,"selling_plan_group_id":"7a2c9d4a7a3bbe2d149589ca5a3af289bae815e9"},{"price_adjustments":[{"position":1,"price":6120},{"position":2,"price":5760}],"price":6120,"compare_at_price":7200,"per_delivery_price":6120,"selling_plan_id":3060596995,"selling_plan_group_id":"7a2c9d4a7a3bbe2d149589ca5a3af289bae815e9"}],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":52062116577611,"title":"Mini · 10ml","option1":"Mini · 10ml","option2":null,"option3":null,"sku":"MINI003","requires_shipping":true,"taxable":true,"featured_image":{"id":50230570418507,"product_id":6919817167046,"position":15,"created_at":"2023-07-20T15:25:25+02:00","updated_at":"2026-04-07T19:38:17+02:00","alt":"NAYA Everyday Glow Serum mini product image.","width":2130,"height":2130,"src":"\/\/nayaglow.com\/cdn\/shop\/files\/mini-or-everyday-glow-serum-deluxe-10ml-serum-naya-naya-nayaglow-com.png?v=1775583497","variant_ids":[52062116577611]},"available":true,"name":"Everyday Glow Serum - Mini · 10ml","public_title":"Mini · 10ml","options":["Mini · 10ml"],"price":2400,"weight":93,"compare_at_price":null,"inventory_management":"shopify","barcode":"0745125499529","featured_media":{"alt":"NAYA Everyday Glow Serum mini product image.","id":42875902296395,"position":15,"preview_image":{"aspect_ratio":1.0,"height":2130,"width":2130,"src":"\/\/nayaglow.com\/cdn\/shop\/files\/mini-or-everyday-glow-serum-deluxe-10ml-serum-naya-naya-nayaglow-com.png?v=1775583497"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Everyday Glow Serum

First uses

Dullness fades faster

The lightweight serum leaves tired-looking skin feeling hydrated and appearing more awake.

With consistent use

Glow without grease

Dullness looks less pronounced and skin begins to maintain a healthier-looking glow from day to day.

Over time

Texture looks smoother

Skin looks more refined, even and resilient, with a naturally luminous finish rather than surface shine.

Individual experience varies. These describe how skin may feel and look, not guaranteed outcomes.

WHAT IS INSIDE?

What's inside

Rhodiola Rosea

ABOUT THIS INGREDIENT

Rhodiola Rosea

Rhodiola is an adaptogenic botanical selected to help skin cope with visible signs of environmental and physiological stress. Its antioxidant compounds support a fresher, less fatigued-looking complexion.

Vitamin C

ABOUT THIS INGREDIENT

Vitamin C

Vitamin C supports normal collagen formation while helping protect cells from oxidative stress. It also contributes to a brighter, more even and energised-looking complexion.

Editorial image for Silver Ear Mushroom.

Tremella Fuciformis

ABOUT THIS INGREDIENT

Tremella Fuciformis

Tremella mushroom is rich in moisture-binding polysaccharides that help skin feel plumper and more hydrated. Its lightweight hydration supports luminosity without leaving a heavy or greasy finish.

What we leave out

2,200+ substances excluded

EU+ beyond EU rules

0 fillers or film-formers

No phenoxyethanol · PEGs · parabens · silicone · synthetic fragrance

The NAYA Method

See where this product fits

Step

Cleanse

Remove makeup, SPF and daily build-up without leaving skin feeling stripped.

Everyday Cleansing Oil

Makeup and SPF removal, no eye-stinging

€54,00

View product

Gentle Bliss Cleanser

Morning / Evening or second cleanse

€39,00

View product

Step

Prep

Create a hydrated, balanced base so the treatments that follow can perform more effectively.

Cell Resilience Serum

Hydration, resilience and photo-stress defence

€86,00

View product

NAYA Radiance Renewal Essence product image on a light background.

Radiance Renewal Treatment

Daily radiance and texture refinement

€55,00

View product

Step

Treat

Target your skin's current priority with a focused serum or treatment.

You are here

Everyday Glow Serum

Freshness and everyday radiance

€72,00

View details

NAYA Renew Exo Timeless Regen Serum in a black pump bottle with a white label, set against a solid light beige background.

EXOSOMES | Exo Timeless ReGen Serum

Firmness, renewal and resilience

€136,00

View product

NeuroCalm Serum

Redness and stress-related reactivity

€89,00

View product

Radiance Reborn Serum

Pigmentation, texture and evening renewal

€92,00

View product

Step

Restore

Replenish moisture, reinforce comfort and help maintain a resilient skin barrier.

Everyday Face Cream

Daily hydration and balance

€66,00

View product

NAYA RoseāCalm Cream product image on a light background.

RosēaCalm Cream

Ongoing support for stable redness

€10,00

View product

NAYA Exo Timeless Night Comfort product image on a light background.

EXOSOMES | Exo Timeless Night Comfort

Rich overnight comfort and recovery

€118,00

View product

Skin Barrier Reset Cream

For disrupted, reactive skin

€56,00

View product

Step

Protect

Complete the morning routine with broad-spectrum protection against daily UV exposure.

NAYA Everyday Sun Cream SPF 50+ product image on a light background.

Everyday Sun Cream SPF 50+ PA++++

Daily broad-spectrum UV protection

€39,00

View product

Or create your own

A ritual made by you

Choose your essentials, step by step, and save up to 15%.

Build your ritual

Questions?We're here to help.

Apply after cleansing or after your pre-serum step, then follow with moisturiser and SPF during the day.

Apply 1–2 pumps to face, neck and décolletage and gently press into the skin.

The 30 ml size provides approximately 100 applications at the recommended amount.

Glow Serum is best for daily radiance, freshness and dull-looking skin. If persistent pigmentation or uneven tone is your main concern, Radiance Reborn is the more targeted treatment.

Choose Glow Serum for everyday luminosity and a fresher look. Choose ReGen when your priority is more intensive longevity, resilience and visible renewal.

Yes. A simple routine is Glow Serum in the morning and Radiance Reborn in the evening.

5 stars: 67 (97%)
4 stars: 1 (1%)
3 stars: 1 (1%)
2 stars: 0 (0%)
1 star: 0 (0%)

Some of the reviews shown are from related products the merchant grouped with this one.

Dieses Serum gibt meiner Haut sooooo viel zurück!!
Großartig!

Really love this product ♥

Ein wundervolles Serum, das meine Haut ebenmäßiger und strahlender werden lässt. Es fühlt sich außerdem unfassbar gut auf der Haut an.

I really love the serum from Naya. Ordered it already many times :)

Das Everyday Glow Serum ist sehr gut verträglich für meine sensible Haut. Es pflegt und nährt, ohne dass sich die Haut beschwert anfühlt und ist zudem sehr ergiebig. Die Haut fühlt sich nach dem Auftragen direkt sehr gut an und sieht schön ausgeglichen aus. Und es verträgt sich gut mit anderen Produkten. Ich kann es uneingeschränkt empfehlen!

Habe das Produkt für drei Monate nicht verwendet, weil ich beeinflusst wurde von diesen ganzen Influencern auf Instagram. Nach nur ein paar Anwendung fühlt sich meine Haut schon wieder sooooo viel besser an! NAYA produziert einfach nur mega Produkte den man vertrauen kann.

….

Bisher vertrage ich das Serum, selbst bei meiner Problemhaut , gut.

Tolles, pflegendes Serum, das dennoch wunderbar einzieht.

Wundervolles Serum!!

Pflegendes und super Feuchtigkeit spendendes Serum.

Ich probiere gerne andere Produkte, aber komme immer wieder auf das Glow Serum von NAYA zurück. Ich liebe es einfach. Direkt zwei gekauft.

Amazing, loved it!

Ich finde das Glow Serum wahnsinnig toll. Ich nehme es seit etwa 2 Wochen täglich und bin der Meinung, dass meine Haut viel mehr strahlt und durchfeuchtet aussieht.
Super Produkt!! Kann ich nur weiterempfehlen!

Beruhigt meine Haut und bringt Sie wieder zum strahlen. Danke!

Es ist immer wieder ein Genuss sich mit dem Serum zu pflegen. So, verträglich und es ist ein Muss für mich vor der Creme und oder dem Öl.

Einfach nur top! Meine Haut hat sich noch nie sooo gut angefühlt.

Fühlt sich super an und meine Haut hat noch nie so gestrahlt! Finde die Produkte einfach nur top und von einer hohen Qualität.

Obsessed!!!

Yup, subscribed to!

Einer meiner absoluten Lieblingsprodukte! Can’t live without. Und hilft mir immer wieder meine Periode zu überstehen, dass ich nicht überall Pickel bekomme. Liebe diese Firma und wofür Sie steht und was Sie alles macht. Macht weiter so!!

I absolutely love this product, the Glow Serum comes in a fun green colour and makes my skin feel silky smooth. It has helped reduce my skin's redness and gives it a beautiful glow. Definitely recommend!

I absolutely love the Glow Serum, it has helped reduce redness on my face and makes my skin feel so soft with a beautiful glow. I love the fun green colour as well.

Das wird beim nächsten Mal als Refill gekauft! Ich liebe es und meine rote Haut beruhigt sich und sieht weniger gerötet aus. Nicht mehr ohne!

So ein wunderschönes Produkt. Nie mehr mein Glow Serum! Meine hormonellen Pickel sind weg und meine Haut sieht wunderschön eben aus. Danke liebes NAYA Team! Ich bin ein riesen Fan von Euch!

(redacted)

(redacted)

Tolles Produkt ! Super Service ! Immer wieder gerne !

Meine Haut ist ein Traum. Ich leide oft unter hormonellen Pickeln und das Glow Serum hilft wunderbar und meine Haut hat noch nie so schön und eben ausgesehen. Benutze es jeden Tag !!

I am very happy with the product

Glow glow glow !!!

Kann ich nur weiterempfehlen. Lange auf der Suche, nach einem Produkt und dann bin ich über Lisa an NAYA gekommen und kann nie wieder ohne. Danke!

Eigentlich bin ich jemand, der keine Reviews schreibt nur in diesem Fall muss es einfach sein. Seit Jahren suchen ich nach einer Pflege für meine Haut, die sehr anspruchsvoll ist. Ich bin durch Zufall auf die Naya Produkte gestossen. Die Philosophie, dass Konzept und die Produkte haben mich gleich angesprochen und so bestellte ich meine ersten Produkte. Nach ein paar Tagen, konnte ich schon eine deutliche Verbesserung meiner Haut feststellen und seitdem habe ich mir geschworen nur noch Naya nichts mehr anderes zu verwenden. Was ich noch richtig super finde ist, dass es das Glow Serum (was mein absoluter Favorit ist und Reinigungsöl als Nachfüll gibt) das ist einfach toll!!

I love the gua sha

Diese wunderbare Textur ist sowohl für meine ältere Haut, als auch die meiner Teenager Tochter super verträglich. Sie spendet viel Feuchtigkeit und beruhigt- meine Rosazea hat sich meiner Meinung mit den Produkten sehr gebessert- auch die Teenager Pickel sind schon nach wenigen Tagen am Abklingen. Die Haut beginnt wieder zu strahlen. Könnt Ihr es in einer Grösseren Flasche anbieten?

NAYA