Fragrance, Reinvented for Your Wellbeing
At NAYA, we believe beauty should never come at the expense of your health. That’s why we created the PureScent™ Promise — a commitment to safe, mindful fragrance that respects both your skin and your hormones.
WHAT IS PURESCENT™?
PureScent™ means every scent you experience in our products is crafted from carefully selected, non-disruptive aroma molecules — designed to be gentle on your body and your wellbeing. We avoid traditional “Parfum” blends that often contain hidden hormone-disrupting chemicals. Instead, we use safer, consciously chosen components that create a beautiful, uplifting experience without unnecessary risks.
Why It Matters:
The Problem with Traditional “Parfum”
In conventional beauty products, “Parfum” or “Fragrance” on an ingredient list can hide hundreds of undisclosed chemicals — many of which are linked to:
- Hormonal imbalances
- Skin irritation and sensitization
- Allergic reactions
- Potential long-term health risks
Because fragrance formulations are often protected as “trade secrets,” brands aren’t required to fully disclose what’s inside them. This lack of transparency leaves customers unknowingly exposed to ingredients like phthalates, synthetic musks, and other endocrine-disrupting compounds.
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At NAYA, we believe you deserve better. We believe you deserve to know what you’re putting on your skin — and the peace of mind that comes with safer choices.
Sarah Zimmer, Founder of NAYA
What Our PureScent™ Promise Means for You
- No Hidden Hormone Disruptors
- No Phthalates, Synthetic Musks, or Harsh Chemicals
- Full Transparency — we tell you exactly what’s inside
- Sensory Delight, Safety First — beautiful scents crafted to support, not disrupt, your natural balance
We’re proud to set a new standard for fragrance in skincare and wellness. Pure. Safe. Honest. That’s our PureScent™ Promise.
Discover PureScent™ Products
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FAQs
Because it can hide hormone-disrupting chemicals and allergens without transparency.
We use safe, non-toxic, fully disclosed scents that respect your skin and hormones.
No! Our PureScent™ formulations are free from harmful chemicals like phthalates, synthetic musks, and parabens, providing a clean, safe scent experience for your skin.
PureScent™ is gentle and suitable for all skin types, even sensitive skin, as we avoid harsh chemicals and focus on ingredients that enhance, rather than irritate, your natural balance.
Yes! Our commitment to transparency, sustainability, and using natural, responsibly sourced ingredients means that PureScent™ is as kind to the environment as it is to your skin.